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Theo Hendriks

Bex* Communicatie, Partner


Theo Hendriks is a storyteller and partner at Bex* Communicatie in Amsterdam. In recent years he wrote many corporate stories and helped entrepreneurs, founders, leaders, and starters to (re)discover their story. A story with which they can tell powerfully and authentically about their ambitions, ideas and plans, with which they can accelerate change and innovation. In 2010 he won the European Excellence Award in the category Change Communication.

Theo published No Story, No Glory (A.W. Bruna, 2012), in which he challenges leaders, directors, and managers to tell their own story. In 2014, he published Change the Script, on the role of stories as an accelerator of change. Recently, in April 2018, he published The Wow Starts Now on the power of storytelling in bringing ideas to life. Finally, he regularly offers master classes, workshops, and training courses in the Netherlands and abroad.