Yvonne van Sark
Yvonne van Sark is partner at Youngworks, a leading communication agency that focus entirely on youth. She studied political science and communication, and during her career has focused more and more on young people in their adolescence. Nowadays she advices schools, companies, governments, and NGO’s regarding issues how to reach youth. Together with her colleague Huub Nelis, she wrote three books on youth which became well known in the field about the teenage brain, talent development, and about motivation.
It is her drive to show that adults can stimulate motivation in young people. As long as you know what to do, and what not.