Sarah Gagestein

Sarah Gagestein is a rhetoric and specialized in framing: the use of language to influence the interpretation of a certain topic or event. Her company Taalstrategie researches public framing, designs new frames for organizations that want to be heard by their audiences and teaches how to use the hidden power of language more effectively. She wrote two (Dutch) books on framing and persuasion techniques: ‘Denk niet aan een roze olifant’ (2014) and ‘Harder praten helpt niet’.